General Motors SEM United Way Campaign Auction

As one of the first companies to launch a corporate blog and podcast more than a decade ago, GM has come a long way to develop its robust, enterprise-wide global social media strategy in place today. 

•Opportunity for up to ten (10) people to spend a morning learning about GM's Customer Experience activities 

•Orchestrated by the Global Social Media Center of Expertise, communications, marketing and customer care work cross-functionally to support dealers, media, influencers and customers in all regions across the globe. 

•Last year, GM’s 6,500 square foot social media command center was constructed at GM headquarters in Detroit, MI as part of this strategy, housing lead global strategists, as well as more than 20 social media customer care advisors who support our dealers and customers 7 days a week, 16 hours a day in online communities like Facebook, Twitter and Automotive Enthusiast Forums.

* Travel to Detroit not included